Frill gives a software company a public place for customer ideas. People can suggest a change, vote on existing requests, see what the team may work on, and read announcements when something ships.
The product combines four related jobs. It collects ideas and helps the team decide which ones matter. It shows a roadmap and tells customers what changed. Frill also offers surveys and widgets that can appear inside the product.
Frill looks strongest as a simple way to close that full loop. A nice feedback board by itself is not enough. The team needs to combine duplicates, protect private details, use roadmap language carefully, and notify the people who asked.
We recommend Frill when you need a simple place for customers to submit ideas and see what you plan to build.
What Frill replaces
Without a feedback tool, requests arrive through email, chat, sales calls, and support tickets. The same idea may be written five different ways. Product staff copy it into a spreadsheet, then lose the link to the customers who cared.
Frill gives customers an idea board. That is a page where they can submit and vote on requests. The team can moderate new ideas, merge similar ones, add topics, and change the public status.
The roadmap shows selected ideas under stages such as Considering, Planned, or In progress. Announcements explain what shipped. A widget can put those parts inside the company's own product so customers do not need a separate bookmark.
The clean interface and quick setup are the strongest themes in the customer feedback. People also praise the roadmap, widgets, integrations, and responsive support. Paid plans allow unlimited teammates who manage the board, which keeps the cost simple when product, support, and marketing all need access.
That focus is useful for a small team. Frill is not trying to turn the feedback board into a full helpdesk. Your current support tool may already handle requests, roadmaps, and updates. If it does, Frill may create one more place to maintain.
Duplicate ideas are the first real test
Customers rarely use the same words. One asks for dark mode. Another asks for a black theme. A third asks for lower screen glare at night. Those may be the same request, related requests, or separate needs.
Frill includes similar-idea detection and smart merging. Do not test it with obvious copies. Import a real group of messy ideas and ask normal teammates to decide which belong together.
When two ideas merge, check more than the title. Votes, comments, subscribers, customer identity, internal notes, and the old link should all behave as expected. Try merging the wrong ideas and undoing the mistake if that is supported.
Vote totals are also easy to misuse. Ten votes from free accounts and one request from the largest customer do not carry the same business meaning. Frill lets teams customize priority factors and use a priority matrix, but the company still needs a rule for decisions.
Use votes as one signal. Add customer type, revenue, support cost, strategy, effort, and risk where those matter. Then explain decisions without pretending the top vote always wins.
A public roadmap is not a contract
A roadmap can reduce repeated questions because customers can see that an idea is being considered or built. It can also create an accidental promise.
Words such as Planned and Coming soon mean different things to different people. Adding a date creates even more expectation. If the work slips, customers may treat the public card as a missed commitment.
Define every public status before launch. Decide who can change it and what approval is needed. Use language that describes the current decision without promising a date the team does not control.
Test what happens when an item moves backward, is canceled, or splits into two releases. Check whether subscribers receive a message and whether the explanation appears on the old idea.
An announcement should finish the story. Publish a small test update, connect it to the request, and confirm the people who voted or subscribed receive the right email. The useful outcome is not a green Shipped label. It is a customer understanding what changed and whether it solves the original problem.
Identity and privacy need attention
A public board may allow anonymous visitors, known customers, or people signed in through the main product. Frill supports guest and anonymous authentication, along with developer tools and single sign-on options.
Test the same person from several devices and email addresses. Make sure votes do not multiply by accident and that a user cannot see another account's private idea. Import customers with duplicate identities and inspect how their history joins.
Private boards, invite-only access, pre-approved people, and private ideas are part of Frill's Privacy add-on. The current plan page places Privacy in Growth.
That plan boundary matters. A company may like the $25 or $49 price, then discover that customer feedback cannot be public. Privacy should be the first requirement checked, not a setting found after the import.
Also review every imported idea for names, account details, contract terms, and support history. A feedback title that was safe inside a private ticket may expose sensitive information on a public board.
Frill pricing
Startup costs $25 a month. It allows 50 active ideas and one survey. An active idea is a request that is still on the board. Check how archived and completed ideas count during the trial.
Business costs $49 a month. It removes the active-idea limit and allows three surveys.
Growth costs $149 a month. It includes unlimited ideas, Privacy, unlimited surveys, and white labeling. White labeling removes Frill branding, adds the company's favicon, and can send email from the company's domain.
Enterprise costs $349 a month. It adds features such as audit logs, IP restrictions, dedicated hosting, dedicated support, and SOC 2 coverage.
Every paid level lists unlimited managers and tracked users. The trial lasts 14 days and does not require a card. The pricing page also shows Privacy, Surveys, and White Labeling as add-ons. Check whether your plan can buy the one you need and what the final monthly bill will be.
The jump from Business to Growth is $100 a month. For many companies, the decision will not be about idea volume. It will be about keeping the board private or removing the vendor's branding.
The evidence is positive but small
G2 shows 24 reviews, and Product Hunt adds ten. The feedback is consistently positive, especially about design, ease, support, and the connected idea-to-update flow.
That is a useful signal, but 34 favorable voices are not enough to assume every integration, large migration, or edge case works. Independent community discussion outside formal review pages is sparse. The main criticism is a general desire for missing features and integrations, without much detail.
An old AppSumo page displays conflicting review counts in different parts of the page. We excluded it from both sentiment and volume rather than choosing the more convenient number.
We did not create a Frill board, import ideas, test identity, or contact support. The right verdict is therefore a focused recommendation to trial the product, not a claim that every part worked for us.
Who should choose Frill?
Frill suits a small software team that wants a clean, focused feedback portal and does not need a full support suite. It is most useful when several teams need to see the same requests and someone will maintain the board each week.
It is unnecessary when the company receives very little feedback or already closes the loop inside another product. It is also a poor choice if nobody owns moderation, status changes, and announcements. An abandoned roadmap is worse than no public roadmap.
Our decision rule is clear. Import a real sample of ideas. Submit near-duplicates and merge them. Test known, anonymous, and private users. Move an item across every public status. Publish an announcement and confirm each requester gets the right message without seeing private data.
Choose Frill if that whole loop feels easy and one person accepts responsibility for it. The board is clean and the price can be reasonable. The value comes from returning to the customer with an answer, not from collecting one more vote.
